Business Moving Announcements: How to Let People Know You’ve Moved
If you’re moving your business to a new location, you’ll need to let people know. Not only do vendors from whom you purchase need to know about the move, but you’ll need to inform your customers as well. But what’s the best way to put out a business moving announcement?
Inform Your Employees Ahead of Time
If you’re planning for business moving, you need to start at least six months in advance, if not more. Once you’ve made a definite decision about moving, and found a suitable commercial property, the first step is to announce the move to your employees. This can be done during a meeting. Change can be stressful, so it’s good to give them notice well in advance.
Outline Each Employee’s Responsibilities Clearly
Depending on the size of your business and your business moving budget, you may need your employees to help pack or move boxes. IT personnel should handle packing and unpacking, and setting up computers, printers, and other devices. If you don’t have an IT department, you may want to consider hiring independent contractors to assist you in setting things up at your new office.
Send Out Postcards Announcing Your Move
For many types of businesses, including private medical practices and dental practices, it’s a good idea to send out postcards announcing your move. For other kinds of businesses, you may want to send out every door direct mail (EDDM) postcards. This effective, affordable marketing channel can be a great way to bring in new customers by announcing your new location.
Update Your Marketing Materials for the Move
Both digital and physical marketing materials will need to be updated with your new address. You may need to order new business cards, custom stationery, letterhead, and other print materials.
You’ll also need to update your address online, in the following places:
- Your website
- Your social media profiles
- Your Google My Business listing
- Any profiles and information on third party sites like Yelp and TripAdvisor
If a digital marketing agency is handling these things, you’ll need to inform them of the move. If you handle it yourself, you should change the address around the time of the move. Your Google My Business page, in particular, is important for local SEO. Your proximity to the person doing the Google search could affect whether you appear on the first page of search results.
If You’re Considering Rebranding, Now Is A Good Time
Have you been toying with the idea of rebranding for your business? Changing your logo, color scheme, or even name could breathe new life into your company. If you’ve already been thinking about rebranding, this is a good time to do so. You’re already changing location, so you may as well change anything else about your company and its branding that you want. After all, you already need to alter your marketing materials due to your address change.
Send Out a Press Release
Sending a press release to the local newspaper is a good idea if you’re moving. You can write one yourself following standard formatting for press releases, or you could hire a freelance copywriter to do so. If your marketing is handled by a digital agency, they’ll take care of this for you.
Be Sure to Inform Your Vendors
Vendors will also need to be informed about your move. To do this, you can write and send a business relocation letter. This can be sent not only to vendors, but to your bank, your credit card company, and utility companies. You can also send it out to your customers, if you choose to do so. You may consider drafting a different letter for customers than for vendors.
Business Moving in Golden Beach
Planning a relocation for your business in Golden Beach? At Orange Movers, we help companies throughout the Miami metro area and the surrounding region enjoy a smooth, hassle-free business moving experience. To find out more, or to schedule an estimate, call us any time, or fill out our online moving cost calculator for an instant price estimate.